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B2B and DTC discounts

Target B2B and DTC customers

Sammy Isseyegh avatar
Written by Sammy Isseyegh
Updated over a week ago


Discount Kit allows you to control whether discounts apply to B2B customers. Here's what you need to know:

  1. By default, Discount Kit discounts don't apply to B2B customers, as they often have separate price lists.

  2. To allow discounts for B2B customers:

    • Find the 'Configuration' panel when creating or editing a discount.

    • Locate the 'Allow B2B' toggle.

    • Switch it on to enable discounts for B2B customers.

  3. When enabled, the discount applies to both D2C and B2B customers.

Pro tip: Use this option alongside Customer tags for more targeted B2B promotions.
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This feature gives you flexibility in managing promotions across your entire customer base, allowing you to include or exclude

B2B customers as needed.

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