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B2B and DTC discounts

Target B2B and DTC customers

Sammy Isseyegh avatar
Written by Sammy Isseyegh
Updated over 10 months ago


Discount Kit allows you to control whether discounts apply to B2B customers. Here's what you need to know:

  1. By default, Discount Kit discounts don't apply to B2B customers, as they often have separate price lists.

  2. To allow discounts for B2B customers:

    • Find the 'Configuration' panel when creating or editing a discount.

    • Locate the 'Allow B2B' toggle.

    • Switch it on to enable discounts for B2B customers.

  3. When enabled, the discount applies to both D2C and B2B customers.

Pro tip: Use this option alongside Customer tags for more targeted B2B promotions.
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This feature gives you flexibility in managing promotions across your entire customer base, allowing you to include or exclude

B2B customers as needed.

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